Purpose

• Highlights high-potential startups that match your strategy

• Supports structured diligence and prioritization

• Powers Deal Fit scores, reports, and dashboards

• Helps teams collaborate efficiently without misalignment
  

Deal Fit is based on the factors that matter most for your investment strategy. In StartupFuel, you can configure criteria such as:

• Industry – the sectors your workspace focuses on

• Business model – the types of startups you prioritize

• Stage – the funding stage you target

• Geography – the regions where you invest

• Diversity / custom criteria – optional filters for founder diversity or other priorities

These criteria together define what “fit” means for your workspace and are used to calculate the Deal Fit score for each startup, ensuring evaluations are consistent and aligned with your strategy.

How the Deal Fit Score Is Calculated

StartupFuel automatically calculates a Deal Fit score for every startup based on how well it matches the configured criteria. Each criterion contributes to the overall score, which updates dynamically when criteria or startup information changes.

Where the Score Appears

Deal Fit scores are visible throughout the platform, including:

1. Deals Page
2. Deal profile page under Deal Fit

This visibility helps your team quickly identify which startups deserve deeper evaluation.

How Deal Fit Influences Diligence Decisions

Deal Fit provides a quantitative foundation for your team’s decision-making. Startups that match your criteria are prioritized for deeper evaluation, while others can be reviewed with lower priority. By configuring Deal Fit, your workspace ensures that diligence is focused, structured, and aligned with your strategy.

⚠️ Strong recommendation: Configure Deal Fit before adding your first deal to ensure all scores and reports reflect your workspace’s thesis accurately.